Blame Citizens United, or blame Twitter itself, but in 2018, restaurant brands have online personalities. Wendy’s went from being healthful and sweet to be the type of a dick; Steak-Umms is having an existential crisis on an everyday foundation, and Pei Wei has lately decided to troll Panda Express. Welcome to our dystopian future.
It’s too terrible Pei Wei’s Tiger mascot Twitter account has determined to needle Panda Express for the beyond the week, due to the fact the fast-informal Asian brand Pei Wei is absolutely doing something cool while it’s not being an asshole on the internet.
The backstory: Pei Wei is bugging Panda Express over menu transparency, asking its rival to disclose the listing of components in its signature orange fowl. It’s doing this so it could brag approximately its personal current choice to absolutely put off artificial ingredients from its menu through 2020. The Wei Forward initiative (groan) additionally includes posting the elements for a number of Pei Wei’s dishes proper on the website—subsequently, the decision for Panda Express to do the identical. This is a that follows other eating places’ removal of artificial hues and components, together with changes from McDonald’s and Dunkin’
But Pei Wei isn’t preventing there; QSR Magazine reports the chain has officially petitioned the U.S. Food & Drug Administration to force restaurants to disclose menu substances. It asks the FDA to require restaurants to again up any nutrition or fitness claims “via disclosing the recipe or formulation for their general menu gadgets.”
Again, certain, this is the best move. But Pei Wei quickly quickens from Menu Transparency Advocate to Wow, What A Dickwad in approximately 60 seconds: “We determined to hire a private investigator, a former FBI agent, to seek out the substances in Panda Express’ Orange Chicken,” Pei Wei’s chief advertising and virtual officer Brandon Solano tells QSR. “We don’t suppose purchasers must lease a PI to discover what’s inside the meals at the eating places they patronize. … And if Panda doesn’t need to join us, well, we just may do it for them.”
Sigh. Yes, that is a blatant ploy by means of Pei Wei to get some coverage for his or her menu transparency projects so, project achieved, social media human beings. But with political news already clogging my Twitter feed already complete of catty bickering, silly memes, and countless pot pictures, I would really like my rapid-informal Asian eating place manufacturers to provide a brief respite from all the terrible bullshit. I guess even that is too much to invite these days.
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