Blame Citizens United, or blame Twitter itself, but in 2018, restaurant brands have online personalities. Wendy’s went from being healthful and sweet to be the type of a dick; Steak-Umms has an existential crisis on an everyday foundation, and Pei Wei has lately decided to troll Panda Express. Welcome to our dystopian future.
It’s too terrible Pei Wei’s Tiger mascot Twitter account has determined to needle Panda Express for the beyond the week because the fast-informal Asian brand Pei Wei is absolutely doing something cool. At the same time, it’s not an asshole on the internet.
The backstory: Pei Wei is bugging Panda Express over menu transparency, asking its rival to disclose the listing of components in its signature orange fowl. It’s doing this so it could brag approximately its personal current choice to absolutely put off artificial ingredients from its menu through 2020. The Wei Forward initiative (groan) also includes posting the elements for several Pei Wei dishes properly on the website—subsequently, Panda Express’s decision to do the identical. This follows other eating places’ removal of artificial hues and components, together with changes from McDonald’s and Dunkin’.
But Pei Wei isn’t preventing there; QSR Magazine reports the chain has officially petitioned the U.S. Food & Drug Administration to force restaurants to disclose menu substances. It asks the FDA to require restaurants to again up any nutrition or fitness claims “via disclosing the recipe or formulation for their general menu gadgets.”
Again, certain, this is the best move. But Pei Wei quickly quickens from Menu Transparency Advocate to Wow, What A Dickwad in approximately 60 seconds: “We determined to hire a private investigator, a former FBI agent, to seek out the substances in Panda Express’ Orange Chicken,” Pei Wei’s chief advertising and virtual officer Brandon Solano tells QSR. “We don’t suppose purchasers must lease a PI to discover what’s inside the meals at the eating places they patronize. … And if Panda doesn’t need to join us, well, we may do it for them.”
Sigh. Yes, that is a blatant ploy utilizing Pei Wei to get some coverage for their menu transparency projects, so, project achieved, social media human beings. But with political news already clogging my Twitter feed complete of catty bickering, silly memes, and countless pot pictures, I would really like my rapid-informal Asian eating place manufacturers to provide a brief respite from all the terrible bullshit. I guess even that is too much to invite these days.
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