Why your Business Should Use PPC Advertising

The tough economic environment has pushed businesses to the corner, and for you to achieve your goals, you have to change tact. You can’t keep doing what you do while expecting different results. Low-cost and high-impact advertising options are what you need.

Customers are spending more time online than it was before; with lockdowns and limited movement, more people have turned online to get products and services and even “How to….” solutions. With all those numbers on the internet, you have to choose an effective advertising option to put your brand before thousands, if not millions, of internet users.


What’s PPC advertising?

PPC is the acronym for Pay-Per-Click and is a form of advertising where your ads are embedded on a busy platform, and you pay a small fee every time a user clicks on the ad. Unlike other advertising strategies where you pay for impressions, with PPC, you pay for the traffic generated by the ads- an excellent option for those who want to control the budget and performance.

The most popular PPC ads forms are Microsoft Advertising, Google Ads, and Facebook Ads.

Why should your business adopt PPC advertising?

  • PPC Ads Are Cost-Effective

The advertising campaigns will give you total control of your budget, ad placement, and targeting. As you continue with your optimization campaigns, your efforts will quickly realize value for money. Remember, here, you’re not paying for impressions but clicks, and therefore the budget is in your control.

  • PPC Ads Provide Constant Traffic

Compared to organic marketing approaches where you’ve to push your content on top of Google search results, the slots in PPC advertising are already there- thus; you can take advantage of them and get business. Organic search rankings can take ages before you realize the results, and though necessary for long-term growth, PPC will give you instant results.

  • PPC Ads Drive Valuable Leads

With this form of advertising, you’re not just looking for any online user; it’s a targeted advertising approach that attracts users interested in your products or services. Therefore, PPC will place the ad in front of users and those who are specifically interested in what you’re selling. It’s an easy way of realizing sales and increased revenue.

  • PPC Ads Will Lead To Positive ROI

Anything you can measure, you can improve and monetize. Unlike other marketing approaches, PPC campaigns are measurable, and that means you can continue improving your ads and more drives for a positive ROI.

With well-targeted campaigns, you may be getting $100 for every dollar spent, and that’s a significant margin.

  • PPC Ads Allow For Retargeting

You can combine PPC with analytics, so you know how a user interacts with your campaigns, and that will help you re-strategize and get an effective campaign that will convert.

Take, for instance; you’re running an ad campaign for your new app; a user clicks on the ad but doesn’t purchase. Retargeting will ensure you display such ads across the web so your brand will always be in front of their mind.

The good thing with retargeting is that the user is interested in your offering and only needs time to decide.

Whether you’re starting up or already an established brand, you need an advertising strategy that will lead to conversions. All you need to do is get a good PPC advertising company here https://www.peanutbutterseoottawa.ca/articles/worldofpayperclick and develop an ad campaign that will convert and significantly improve your revenues.

Jason B. Barker

Social media expert. Student. Music advocate. Travel aficionado. Bacon scholar. Skydiver, risk-taker, hiphop head, Eames fan and Guest speaker. Acting at the intersection of design and purpose to develop visual solutions that inform and persuade. I am 20 years old.