SAINT JOHN – Zwebra Web Studio Inc., a well-known Ukrainian digital corporation, received an electronic mail in 2016 from the province’s economic development corporation Opportunities NB inviting them to installation a Canadian workplace in New Brunswick.
The province’s timing turned into precise because Zebra’s proprietors desired to amplify the agency’s North American consumer base and knew they needed to be at the ground here to do this. In 2017, Maksym Bezorudko (co-founder and CEO) moved to Canada and installation an office in Saint John overlooking the metropolis’s waterfront.
“Founded in 2009, Zebra makes a specialty of custom net layout, application improvement, and digital advertising. Today, the corporation has four human beings running in workplaces in Saint John and Moncton and greater than 20 specialists running inside the workplace back in Ukraine.”
ne 12 months passed, and Maksym Bezorudko wants to share Zebra’s first-yr experience and consequences:
The first aspect we did right was joining the Greater Saint John Chamber of Commerce and attending their enterprise mixers. It gave us the possibility to the community with local marketers and get a few paintings. It’s really the cross-to-region for all new organizations.
People in New Brunswick are very open. You can attain out to nearly any enterprise proprietor, agenda a short assembly over a cup of espresso, even if you have never met the person before. You can study their commercial enterprise and talk almost the whole lot, which includes potential partnerships.
However, we secured our first huge Canadian clients by using placing Google advertisements and SEO. One of them is Blackline Safety Corp., a primary provider of live-tracking and wi-fi gas detection solutions to organizations worldwide. The company from Calgary used the offerings of our programmers to complete its utility on an Angular2 framework.
We helped them expand a product that won numerous awards at change shows associated with gasoline and oil industries in U.S. And Canada. We are proud to make our small contribution to their fulfillment.
Zebra also knows the importance of bringing new people to Saint John. With these thoughts, we helped The Saint John Newcomers Centre redesign its website to make it cellular-pleasant and simpler to navigate. A renewed website becomes a part of their rebranding approach.
Another beneficial component we created for all locals turned into the first taxi mobile utility in Saint John that is to be had for IOS and Android telephones. It was our consumer’s task, and they desired to offer such services in a modern-day and convenient manner.
Our team turned into also fortunate sufficient to paintings with the advertising team of Atlantic CAA. We helped to implement a brand new design and improve the functionality of numerous modules on their internet site.
And one of our main projects right here is the internet platform Liftoff Capital, which helps startups from Atlantic Canada locate investment. It took us nine months to finalize the idea of our purchaser and supply the completed product.
We have assured this relationship internet site for entrepreneurs and investors can be a sport-changer in the life of many agencies here in New Brunswick and ways far away from the borders of our province.
These were some of the tasks completed for the closing yr. All different works are available in our portfolio.
Our advice to marketers who’re simply beginning.
It’s very vital to understand how commercial enterprise works right here. Making connections and constructing relationships are keys to fulfillment. You need to be patient because it could take a long time to make offers and relax new clients in Atlantic Canada.
In Europe, for instance, you get the deal accomplished in a simple few days after your initial conversation. Doing business in Canada is clearly not approximately short outcomes; however, if you do the whole thing properly, with small steps, you’ll gradually circulate ahead.
Your popularity, portfolio, references from clients matter. If you begin working with anyone and absolutely bring value, your partnership may want to final for years.
Other factors that helped Zebra grow, and you should follow it too:
Do matters higher than others for your niche, constantly enhance your product, attention to your clients, and contend with them.
Pay interest to “enterprise packaging”! Your organization has to look for an expert. That consists of you, your colleagues and personnel, your office, and your business. Your website, social media pages, the emblem are important too.
Your enterprise should have its face! Some businesses are not handiest recognized by using their brand, however also using their founder or different representatives
Be energetic in social networks: LinkedIn, Facebook, Instagram. It is ideal for non-public branding and a must-have for every business.
Network with influencers and successful entrepreneurs.
Zebra has only been here within the network for a brief time. However, we’ve turned out to be very worried about neighborhood activities. Our employer-sponsored a Junior Achievement event, labored with diverse non-income corporations and helped folks make plans to begin their own businesses.
Our future plans are to scale up the enterprise, amplify our team in New Brunswick and continue doing things to make our community better.